Wednesday, November 3, 2010
As Women's Wear Daily celebrates their 100 birthday they share 100 memorable moments in fashion. Everything from social events to styles, newsmaking events to designers, WWD celebrates 100 years of coverage.
In 191o, WWD debuted as a page in the Saturday edition of the Daily Trade Record. Soon after, Women's Wear becomes an afternoon paper published every day but Sunday. The price was 1¢.
In 2010, 100 years later, Menswear is launched. WWD is now $3, and has revamped the front page.
Here are just a few of my favorite moments they included are:
Moment #4, the Titanic. WWD focused on the impact it would have on fashion industry, as Isidor Straus, Macy's co-owner was onboard, along with a lace importer, the daughter of Andrew Saks, buyers, and a good amount of merchandise. Days later they found out the WWD Paris correspondent Edith L. Rosenbaum had been onboard too.
Moment #6, Chanel's Arrival. The designer left her mark on the fashion world and continues to leave it. Gabrielle "Coco" Chanel made fashion history.
"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”-Coco Chanel
Moment #33, Married to the Mob. WWD did a 5 month investigation and found that organized crime played a significant role on Seventh Avenue. The series titled, "The Mafia: SA’s Silent Partner”" “uncovered massive Mafia participation at every level of the apparel industry, from hauling garbage out of Manhattan’s 40-square-block garment center to running large dress manufacturing companies.
Moment #66, Power Move. The eighties had a lot of contributions to fashion but the "Power Woman" was the most compelling. Exaggerated shoulders and tiny waists helped create the women of confidence. With the help and inspiration from Thierry Mugler and Claude Montana.
Moment #87, Homeless by Dior. Considered one of the most controversial fashion show ever staged, John Galliano's Haute Couture collection was inspired by the homeless of Paris. Many were appalled.
Moment #89, Bloggers take over. As social media and the Internet rapidly become a daily part of everyone's lives, bloggers have taken to the fashion airwaves. Almost anyone can write what they want about fashion, promote it, review it, report on it. Independent Fashion Bloggers has helped many get their blog out there. I am a member and I and proud to be part of the fashion blogging revolution.
"There's a new sheriff in town—it's called the consumer."- Jeff Silverman
And of course there is many more. WWD did a great job at choosing remarkable moments and keeping the fashion craving consumers wanting more.
HAPPY 100th ANNIVERSARY WWD, make it a hundred more! X