Be the Buyer

Wednesday, March 17, 2010

ModCloth, a vintage e-retailer, has come up with a brilliant idea.

The online vintage clothing store has let the customers be the voice of new clothing. With samples displayed on the website, customers can comment on how they like a piece.

Started back in October of last year, the new approach is getting a lot of attention. While most online stores don't interact with customers, ModCloth welcomes opinions.

1. An item is shown. Then customers are asked if ModCloth should carry the piece. The customers vote.

2. If you like an item, Promote it.... share it on social media sites like Facebook and Twitter.

3. Leave comments and advice.

If a piece gets enough votes, it will become a ModCloth product.
This super cute dress was just picked: so adorable and one of my personal favorites!
(ModCloth new addition)

ModCloth uses visitors fashion advice to improve buying decisions. It has created a community for people who have a common interest.

With user experience improving, this new crowdsourcing technique is creating a whole new way to shop the web.

Check out ModCloth and help them better serve the fashionistas out there.

Remember fashion is fun, it is uniquely you!


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