Saturday, September 7, 2013
This year I was able to pay a lot more attention to NYFW as it was happening. Working at a busy office, I would secretly tune into live stream whenever I could. The first day of Fashion Week I was lucky enough to catch designer, Tadashi Shoji's collection & OMG, it was fabulous!
Being a Social Media Director, I manage Facebook , Twitter, Google +, etc for my company so it's easy to sneak into my personal profiles every once in a while & take a peek. I signed into Twitter & saw MBFW tweet "ladies in lace." That was enough to catch my eye. I clicked the live stream link & I was immediately sucked in. I had to watch this show.
Being down a girl last week, I kept the live stream music bumpin' while I worked away on projects but couldn't help myself when I discovered the world of Tadashi Shoji. His designs were so soft. Lace, pastels, light layers, sparkle details & sheer fabrics created a beautiful world of ethereal elegance.
Here's some of my favorite pieces from the Sweet Liberation collection:
photos from MBFW facebook
It's wonderful having social media to show you as it's happening. I would have never discovered this designer if I hadn't hopped on Twitter. Now, I'm in love.
Showing his collection the first day of Fashion Week set up the SS 2014 runways well. The pieces were a great way to introduce what trends are going to be prominent for next Spring.
And it doesn't hurt to see Tadashi Shoji tweet back to me... it makes anybody a happy camper, when a designer recognizes his fans! Even if it was just someone who maintains the social media (like me) it's still a nice touch as customers love to interact with brands.
I have to say his collection was breathtaking. It was a fresh look into a designer I hadn't heard of & now, he has a new fan!
Be sure to check out other amazing posts of NYFW from Independent Fashion Bloggers!