Missoni launches budget friendly line for good cause

Thursday, November 3, 2011

Target first, OrphanAid next! 

Designer Margherita Maccapani Missoni has partnered up with Orphan Aid Africa creating a 12-piece knitwear collection with a portion of the proceeds going to benefit the organization's aid in finding homes for orphans and abandoned children in Ghana. 

The organization, based in California, is a non-profit organization founded by former Vogue editor and author Lisa Lovatt-Smith in Ghana in 2002 with outlets in Europe. The mission is:
 "To support orphans and vulnerable children in Ghana through programs in care reform, education, and development. Our goal is to ensure that children grow up in safe and permanent family settings with appropriate care and protection."
With one of the outlets being Italy, Missioni has already collaborated with the organization to help fund efforts so it was a no brainer to create a line dedicated to raising money and awareness about the organization.  

The collection will include pieces sprinkled with the label's famous zigzag pattern in pink and red tones. 
"Pink is symbolic, it refers to childhood, and red to Africa, and together they were aesthetically pleasing,” Missioni tells WWD. “The pattern in itself is something that is ours, that belongs to us.”

The budget friendly M Missoni OrphanAid Africa Collection will launch in M Missioni stores November 16. 


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