Demi Moore's newest role

A prominent memory in her teen life and shopping experience, Demi Moore is now the new face of Ann Taylor. 

Ads for the new fall campaign will be revealed in September issues. Moore is excited about the new endeavor.

“It is the quintessential American brand for modern working women, and is a company of women, for women. They really understand what women need today to be confident and successful. The new fall collection is chic, comfortable and beautiful from the inside out, and as versatile and diverse as the lives we lead.” -Demi Moore.

The campaign, shot by famed fashion photographer Patrick Demarchelier, will feature Moore in some of her favorite pieces from the fall collection. With New York City as the backdrop, this campaign has sophisticated chic written all over it.