Real Girls Making a REAL Difference

The photoshop epidemic is under attack once again and it's the readers of magazines like Seventeen and Teen Vogue that are taking action.

Photoshopping has become an epedemic in magazines and other digital media. As girls read these magazines, they long to look like "the girls in the magazines." Well not anymore!

A group of teen girls have teamed up with SPARK a Movement, which is a movement "to demand an end to the sexualization of women and girls in media," to show magazines and other media outlets that readers want to see REAL girls in the pages of magazines, with real body issues, no photoshopping or digital enhancements. 

 “I want teen girls to be shown how they are in magazines so that girls in real life won’t have to feel bad about their bodies when they shouldn’t,” member Britney Franco, 13, said in an interview. 

Seventeen Magazine petition

With the crusades of SPARK and the teen members voices, Seventeen Magazine's editor-in-chief, Ann Shoket, recently agreed to stop digitally altering models in any spreads of the teen mag. With the recent victory, the organization moved on to the fashion power house, Teen Vogue. SPARK created a petition to ask Teen Vogue to publicly state they will no longer digitally alter the face or body of any models who appear in the magazine. If you want to sign the petition and have your voice heard, check out Change.org for more information. 

Yesterday, the ambitious teens staged a mock fashion show outside of Conde Nast headquarters in Times Square. They wanted to demonstrate what real girls look like, how girls are affected by photoshopping and what readers want to see in the pages of these magazines.

“We’re really trying to do the runway show to show what we want to see in these fashion magazines and it starts with us, the reader... Being a young woman of color and dealing with body issues and having naturally curly hair, I’ve always struggled finding a role model in these magazines.” -Carina Cruz, 16 years-old, SPARK member

While the movement might not have had as much of a positive influence on the teen fashion mag, with the meeting only lasting about five minutes according to the SPARK website, it's not stopping the girl-power movement. Franco writes an update of what happened at yesterday's meeting with Teen Vogue. "They gave Emma and Carina copies of Teen Vogue and told them to use it to “learn about the magazine,” as though we didn’t already know about it–I’m a Teen Vogue subscriber!.... This was obviously disappointing to us, but we will still continue on our mission to get Teen Vogue to stop altering the appearances of the girls in their magazine. Teen Vogue has an incredibly large readership that supports them immensely, and now it’s time for the magazine to do the same for their readership."

After the fashion show, outside of Conde Nast

The SPARK movement is very dedicated to what they do and the girls who represent it are speaking out on behalf of the --according to their website-- 75% of girls, who feel depressed after minutes of reading magazines. And even though Teen Vogue wasn't very receptive to the idea, SPARK is determined to make a change in the way girls and women are portrayed. "They have the choice to be the heroes in this story; help them make that decision," Franco wrote.

***Photos are from SPARK Summit's facebook.

New policy against photoshop in advertising.

**Photo from NYMag

By Jody Marich

The American Medical Association adopted a new policy for body image and advertising to youth. 

In the annual meeting, the AMA noted that “Advertisers commonly alter photographs to enhance the appearance of models’ bodies, and such alterations can contribute to unrealistic expectations of appropriate body image – especially among impressionable children and adolescents. ” The unrealistic expectations could then lead to disorders and other health problems. 

In the press release, AMA Board Member Barbara L. McAneny, MD mentioned how ads that reach out to impressionable children and teens need to stop portraying models with body types only achievable with photo editing. She pointed out one specific example. ”The appearance of advertisements with extremely altered models can create unrealistic expectations of appropriate body image. In one image, a model’s waist was slimmed so severely, her head appeared to be wider than her waist.”

The adopted policy is to encourage advertisers to work with organizations involved in child and adolescent health to create guidelines for ads, especially in teen-oriented publications. The guidelines would discourage altering photos that could promote unrealistic body image expectations. 

The "Plastic surgeons of digital media"

By Jody Marich 

Photo manipulation has become an epidemic in the photography world, even camera companies are jumping onto the bandwagon. Everyone from Time Magazine to Allure, have been accused of manipulating photos to please the consumers. Fashion magazines are continually getting flack for it. Some have even been under fire with the celebrity or model who was retouched like Crystal Renn. The gorgeous model was outraged when her photos came out for Fashion For Passion's tee shirt shoot. In an interview with Glamour, Renn told the mag she was upset."Well, I was shocked. When I saw the pictures, I think I was silent for a good five minutes, staring with my mouth open. I don’t know what was done to those photos or who did it, but they look retouched to me. And listen, everybody retouches, but don’t make me into something I’m not," Renn Said.

Photo cred: stylefrizz.com

Photo manipulation can be as little as changing the image’s color to big things like hiding bruises or taking away cellulite. An article from the Art Institute’s AiInsite.com website, Picture Imperfect- Digital Image Manipulation Ethics, says, “The range of changes that photo editors can make varies from correcting background lighting to transforming a human model's body type. The technology and software available today allows amateur and professional photographers alike to alter their shots.” It goes on to say that some photo manipulation is necessary. Becky Olstad, a Photography Instructor at The Art Institutes International Minnesota, believes the use of Photoshop and other image manipulation software have become a routine part of the photography process. “It allows us to control exposure, contrast, color balance - things that are also routinely controlled in a traditional darkroom."

The new Code of Ethics adopted by the National Press Photographers Association Board in 2004, was updated and “modernized” as they termed it. The code has normal points, but one stood out that doesn’t seem to be followed a lot, especially with magazines involving fashion and fame. “Editing should maintain the integrity of the photographic images' content and context. Do not manipulate images or add or alter sound in any way that can mislead viewers or misrepresent subjects.” The fashion industry is a big user of photo manipulation. Photos have been manipulated to hide cellulite, love handles, veins, bags under eyes and so on.

This photo below of Jennifer Aniston recently caused a lot of commotion when Allure used it for the February cover. It was on my facebook feed so I clicked the photo and was shocked, along with a lot of others.  Outraged readers fired back, commenting on one of the photos from the feature saying things like, "This is so bad, Allure you are really starting to suck,"; "Allure, I normally love what you do, but once I saw this picture (and the others from the shoot) I was shocked. It doesn't even look like her." Some wrote about the photos being creepy or fake, others complained about how photoshopped the shoot was. For more photos from the shoot, click the link.

Photo cred: skinnyvscurvy.com

An article by Cate Young, from the Boston University, BU Quad, Digital Manipulation in the Fashion Industry, says, “The fashion industry is notorious for it’s heavy-handed use of digital manipulation software, and has fallen under criticism for introducing ‘false images’ into the mainstream and passing them off as real.” Young goes on to say the industry is continually blamed for representing “unhealthy body images” by hiding imperfections. The article, Manipulated photo flap raises ethical issues, written by Nathalie Atkinson states, “The NPAA prohibits even the removal of undesirable objects or elements in photographs -- warts, zits and all.” 

The fashion industry is under fire just about every week for something/ someone being photoshopped. 

Photo cred: thefrisky.com

Photo cred: 11points.com

Photo cred: skinnyvscurvy.com

Photo cred: britneyfans.org

The "Plastic surgeons of digital media"

In the article, Picture Imperfect- Digital Image Manipulation Ethics, Fabio Apelbaum, a graduate from The Art Institute of Fort Lauderdale, now a Director of Graphic Arts, believes Photoshop is used in almost all post-production projects and that it’s a good thing. “We happen to be the plastic surgeons of digital media. We will improve their defects but make sure to not exceed our rights as artists.” Apelbaum goes on to say, “When you look at a magazine, 98% of what you see in the fashion industry is unreal. We have taken the human beauty to an extreme that beauty itself cannot compete with."

Photo cred: tvleak.com

Olstad believes the standard of beauty and other issues that have risen are not the responsibility of photo editors. “I don't think you can pin our society's unrealistic expectations of beauty on any one person or industry," she adds. "Isn't the designer who sends over only size 0's of the latest line just as responsible as the editor who prints the photo?"

If you are hiding things or disguising imperfections, it gives the viewer a skewed perception of what they are looking at and how they should be. It has created body and health issues, making people think they should “look” a certain way and caused confusion to consumers.

A new problem( or solution?) arises

With all the talk of photo manipulation one must realize that what you see is usually not what you get.

A new camera has come out by Panasonic that has beauty retouching modes. An article by Tobey Grumet, from stylist.com says, "Using built-in Beauty Retouch modes, this camera boasts the ability to tone down wrinkles, whiten your teeth and amp up rosy cheeks with just the touch of a button." The stylist crew did some experiments to find out that the camera produces a "younger, fresher and smoother" you.

Photo cred: stylist.com

David Briganti, senior product manager for imaging at Panasonic, says they wanted to create a camera with features that allow users to have fun with their photos. "Many photography settings need to be set prior to the photo being taken in order to see the changes, but with Beauty Retouch, these changes can be made after the photo was taken," said Briganti.

With the camera running about $230, it's an easy way to escape the expenses of more professional software BUT, is it a step in the wrong direction? It's nice to be able to correct small imperfections but with the way technology is going, are we doing more damage than good to our self esteem?  

What do you think about the photo manipulation epidemic?